Strategic 2027 proposal — pass through where it's safe
The 2027 landed-cost book raises the core line's cost by $2.08M at 2025 volumes, and the book's own EQPs recover almost none of it. Uniform pass-through recovers the cost but spends demand risk equally on every style — including the ones where we're already priced above the competing blank or where the buyer is a wholesale catalog that cross-shops us line-by-line. This proposal instead prices each of the 118 core styles on three facts from this site's own data: its comp position (median S&S blank price, Competitor comps), its market-segment mix (who actually bought it in 2025, Market segments), and its LDP increase. Raise hard where we're cheap and the channel is sticky; hold where we're premium or exposed.
How the strategy is built. Same projection skeleton as the 2027 pricing analysis tab — 2025 per-style volumes, 2027 landed costs, price changes shifting realized ASP dollar-for-dollar, segment rollup by each style's actual 2025 market-segment mix — with one addition: elasticity is style-specific. Each style's base elasticity (the toggle) is multiplied by (1) its 2025 net-weighted segment stickiness — Resort 0.7× (decorated, relationship-driven), College/Campus 0.85×, ZNode 0.9×, Other 1.0×, BSN 1.1×, ASI/Promo 1.4×, Costco 1.5×, S&S Activewear 1.6× (our blanks sit in a catalog next to Gildan at piece price) — and (2) its post-raise price vs the comp median: ≤90% of comp 0.6×, ≤100% 0.8×, ≤110% 1.1×, above that 1.5×. Tier rules: Pass + capture needs ≥25% comp headroom and <25% of sales in wholesale channels (S&S/ASI/Costco); full pass-through needs the raised price to stay at/under comp (or no comp and a sticky mix); styles >15% above comp hold; everything in between passes half. Proposed prices round to $0.25. The comp medians come from the garment-matched S&S library (fixed this revision: styles named "… Sweatshirt" had been mis-matched against tees). Operating income is calibrated so 2025 prices at 2025 costs reproduce the GL's −$4.97M. Read-only; SSNs never read.